Cuisine and Food Culture Why has Toraya lasted for five centuries? — Reflections on "Tradition and Innovation of the Long-Established Brand 'Toraya'" at the Kyoto Ichijo store.
A book review of "Tradition and Innovation of the Long-Established Brand 'Toraya'." Based on my experience at Toraya Karyo Kyoto Ichijo Store during the Gion Festival in Kyoto, I consider the experiential value created by the five senses, the season, history, and customer service.